About us

Freed of London is the world’s leading designer and manufacturer of professional dance shoes. With an extensive history dating back to 1929, Freed of London shoes are hand crafted in the UK and today the Freed of London portfolio includes dance apparel, bridal and fashion collections.

From humble beginnings in London’s West End, Freed of London was founded by cobbler Frederick Freed in 1929. Working from a basement in Covent Garden, the same site where the brand’s flagship store now stands, Mr Freed and his wife revolutionised the dance shoe industry by tailoring shoes to a dancer’s individual needs. To this day this philosophy remains, and Freed of London shoes continue to be made by hand in the UK.

OUR GARMENTS

For 40 years, Freed of London has proudly collaborated with the Royal Academy of Dance, crafting garments which embody elegance, quality, and performance. Since 1985, our partnership has supported dancers worldwide, providing attire which enhances movement while reflecting the timeless grace of the RAD.

We are thrilled to introduce a modernized collection for 2025, in celebration of our 40-year partnership. Designed with the same meticulous craftsmanship and attention to detail, this updated line blends timeless tradition with contemporary innovation, ensuring that dancers can move with confidence, style, and grace.

Explore the next chapter in our legacy... A collection inspired by decades of dedication, shaped for the future of dance.